VALICO was conceived as a new fashion division within the Lungolivigno group, redefining its role inside a changing cultural and territorial context. The project introduced an independent name, a complete visual identity, and a clear brand architecture, alongside the creative direction of the photographic campaigns, establishing a coherent framework capable of sustaining long-term relationships with high-end fashion brands.
Beyond the Visible, photographed by Mattia Greghi, approaches the alpine landscape as a field of matter and perception, where surfaces, textures, and light reveal a world that exists beyond scale, orientation, and immediate recognition.
Staging Landscape continues the visual research, translating the landscape into a constructed environment. Images from Beyond the Visible become scenographic backdrops, turning nature into a performative surface. Figures are placed within this staged terrain, suspended between presence and representation, where fashion inhabits the image as an act of positioning rather than display.