P:S is a strategic consultancy based in Milan. Every April, during the city’s bustling design month, P:S curates the coolest events of the Salone. Each year, they invite a creative to design their visual identity for the season. For 2025, that creative was us.
Countless images came to mind when we thought about P:S and its vibrant daily rhythm of events, parties, and installations. We reimagined the brand’s iconic two dots as arrows, turning the logo into a bold and direct communication tool that plays with acronyms. Somewhere between a compass and a word selector, P:S became a dynamic list of concepts and phrases. An ironic manifesto that reflects Michi's charisma and her team.
Taking inspiration from Jenny Holzer’s Truisms, we treated words as graphic elements, transforming the logo into a broader visual system rich with meaning. We created a series of assets including the Priority System, a card that lets you skip the Fuorisalone lines, and an online agenda that makes RSVPing fast and easy.