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After Procida, Monopoli and L’Aquila, ITALICS brought the fourth edition of Panorama to Monferrato. Since 2021, this multi-site traveling exhibition had forged connections between art, architecture, antiquity, and the contemporary, as well as the territory and its communities.
Building on the parenthesis symbol at the heart of Panorama’s visual identity, a graphic language was developed using various glyphs to depict a stylized path enclosed within the two brackets: a metaphor for the journey connecting the four towns hosting the exhibition.
The photo campaign by Louis De Belle blends irony with a keen eye for unique details. A flag is waved throughout the exhibition locations, offering a fresh perspective on the rural landscape.