Off-White™
Experiential
2019
Off-White™
"Incompiuto c/o Alterazioni Video"
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The concept of incomplete done has always been a strong theme in Virgil Abloh’s vision, as it is a powerful emblem of human presence and existence. To express this idea, we worked with Alterazioni Video, which has made a 10-year study of unfinished public works in Italy.
We developed a web app experience that invites to search, with our phone cameras, for green elements around us - a metaphor of the half-done - and to see and embrace though them the “Incompiuto” that can be found even in Off White’s luxurious shop windows.