NM3 is a Milan-based venture operating as a dual entity across product and space. The brand and consultancy firm has developed an outstanding minimalist approach, embodied in the raw material qualities of stainless steel and paired with minimal industrial treatments such as laser cutting and dry assembly. Since its inception, NM3 has trusted Giga with the design and production of a clean-cut identity that mirrors the venture's design philosophy.

From our first conversations with the NM3 team, it was clear that they wanted an identity that could coexist with their production without overshadowing the product itself. Rigor and function were the priorities.As we dove into the project, we immediately looked to industrial standards for labelling and product specification systems — a default approach for a product-first identity, with an eye toward modernist legacy. A system built to deliver NM3's straightforward concept.

We developed a logotype that also functions as a monogram: a brutal, all-caps NM3 set in Neue Helvetica. Working from the default glyphs, we focused only on spacing and legibility across scales. With this unit at the core, we built every asset through simple typesetting and the use of negative space — wide, blank areas that let the layout breathe.Alongside a full suite of printed assets, we developed NM3's website and e-commerce space, unified by a strict typographic grid and consistent use of weight. High contrast, generous white space, and a custom compression shader for lazy loaders.