A reflection on the anxiety of modern life, blending slogans with surreal imagery in a meme-inspired language. Fast, ironic, and distorted, the campaign is a playful commentary on contemporary unease, where absurdity is clear only through humor.
The collaboration is a visual manifesto of our digital age. Incorporating AI-generated glitches and digital artifacts, the visuals amplify the surreal nature of contemporary times. Imperfection becomes the new medium.
IT'S HOT HERE described by ChatGPT:
This design addresses the topic of global warming, an increasingly pressing problem for our planet. The graphic subjects draw attention to the excessive use of cell phones and electronic devices, highlighting the environmental impact of our daily habits.
PAY ME! described by ChatGPT:
In a society where everything revolves around money, this quote criticizes rampant materialism
and the loss of values. The provocative image of cats clinging to ATMs represents the paradox of a life
governed by money, where one is willing to do anything, even to lose oneself.
BAU! (Business As Usual!) described by ChatGPT:
Despite global crises, business continues as if nothing had happened. This ironic phrase underlines the urgency of reviewing our priorities and operating methods. The criticism is not
of the business concept itself, but of the way in which it is conducted without considering the environmental
and social consequences.


GIGA x MSGM

Fantastic Green SS25