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The Loewe Foundation launched its Craft Prize in 2016 to showcase and celebrate newness, excellence, and artistic merit in contemporary craft. Since 2021 a digital twin of the exhibition was introduced to display the participants and their work online.
For the 2025 edition, we collaborated with Valentina Cameranesi Sgroi and the team at the Loewe Foundation to design an editorial and information-led website. Through elements like indexes, lists, and submenus, the platform offers a structured and layered way to navigate the works. These elements guide the viewer through the content in a way that is both accessible and methodical.
Visual content is by Dan McMahon and Estelle Hanania.
Visual content is by Dan McMahon and Estelle Hanania.
This year’s edition also included an on-site audio guide, designed to enhance the visitor’s experience throughout the exhibition.
Each artwork featured commentary by experts, providing a concise yet insightful perspective on the artist’s craft and creative process.
Each artwork featured commentary by experts, providing a concise yet insightful perspective on the artist’s craft and creative process.