Fornasetti Profumi
Campaign and digital experience

In line with Fornasetti's dreamy and mysterious universe, we developed a concept around the idea of suspended time. The candles, distinguished by designs inspired by the Atelier's most famous motifs and tailor-made fragrances, were associated each with a different story and scenario.
The lighting - and extinguishing - of the candles flame, becomes the key to trigger the magic of time dilation, transforming moments of everyday and domestic intimacy into sensory experiences of surreal duration.

And so moments of ephemeral duration, such as reading the last page of a book, waiting for the sound of a thunder or whispering a secret on the phone become as long as the actual duration of the candle.

As a part of the campaign, the result has been collected into a digital experience named Fornasetti Profumi ASMR Rooms.
Every room contains hours of captivating instants that would otherwise last only for a second, available for the user to experience a relax session. Welcome to the celebration of the beauty of suspended time.